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subject · PANTONE 팬톤 올해의 컬러 "Ultra Violet 18-3838" (2018년)
writer 컬러앤 (ip:)
  • date 2017-12-27
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Announcing PANTONE 18-3838 Ultra Violet, PANTONE® Color of the Year 2018.



A dramatically provocative and thoughtful purple shade, PANTONE 18-3838 Ultra Violet communicates originality, ingenuity, and visionary thinking that points us toward the future.


Color of the Year 2018 - Quote from Lee Eiseman

         

Complex and contemplative, Ultra Violet suggests the mysteries of the cosmos, the intrigue of what lies ahead, and the discoveries beyond where we are now. The vast and limitless night sky is symbolic of what is possible and continues to inspire the desire to pursue a world beyond our own.

Enigmatic purples have also long been symbolic of counterculture, unconventionality, and artistic brilliance. Musical icons Prince, David Bowie, and Jimi Hendrix brought shades of Ultra Violet to the forefront of western pop culture as personal expressions of individuality. Nuanced and full of emotion, the depth of PANTONE 18-3838 Ultra Violet symbolizes experimentation and non-conformity, spurring individuals to imagine their unique mark on the world, and push boundaries through creative outlets.

Historically, there has been a mystical or spiritual quality attached to Ultra Violet. The color is often associated with mindfulness practices, which offer a higher ground to those seeking refuge from today’s over-stimulated world. The use of purple-toned lighting in meditation spaces and other gathering places energizes the communities that gather there and inspire connection.


About the Pantone Color of the Year


“The Pantone Color of the Year has come to mean so much more than ‘what’s trending’ in the world of design; it’s truly a reflection of what’s needed in our world today.” – Laurie Pressman, Vice President of the Pantone Color Institute.

As individuals around the world become more fascinated with color and realize its ability to convey deep messages and meanings, designers and brands should feel empowered to use color to inspire and influence. The Color of the Year is one moment in time that provides strategic direction for the world of trend and design, reflecting the Pantone Color Institute’s year-round work doing the same for designers and brands.

Color of the Year 2018 Color Chips


Pantone Color Institute


The Pantone Color Institute is a consulting service within Pantone that forecasts global color trends and advises companies on color in brand identity and product development, for the application and integration of color as a strategic asset. Recognized around the world as a leading source of color information through seasonal trend forecasts, custom color development, and palette recommendations for product and corporate identity, Pantone Color Institute partners with global brands to leverage the power, psychology and emotion of color in their design strategy.
 


Past Colors of the Year













Tools for Designers


Each day, over 10 million designers and manufacturers work with Pantone to select, communicate, and approve color in design. We organize nearly 5,000 Pantone Colors into two Systems, one for print and packaging and the other for fashion and product design. Want to learn which Pantone products are right for your next project? Learn more about our Color Systems.


ULTRA VIOLET in Graphics Design and Packaging


ULTRA VIOLET in Graphics Design and Packaging
As packaging design becomes more sophisticated, Ultra Violet offers complexity and nuance that appeals to our desire for originality in all that we touch. Similarly, in graphic design, Ultra Violet resonates with this dynamic medium through its multi-dimensional feeling. Shades of Ultra Violet are increasingly used in packaging and graphic design by forward-looking brands in the CPG, luxury, and beauty worlds as well as by personalities and artists seeking to stand out.

 
ULTRA VIOLET in Fashion
          

ULTRA VIOLET in Fashion
On the runway or the streets, Ultra Violet is an enchanting purple that provides a theatrical linkage for both men’s and women’s styles. True to the coupled nature of Ultra Violet, created by combining red and blue, Ultra Violet lends itself to unique color combinations in fashion and is easier to pair with all colors on the spectrum than one might think. With golds or other metallics, Ultra Violet becomes luxurious and dazzling; with greens or greys it evokes natural elegance. Similarly, Ultra Violet takes on distinct appearances with different materials. Lush velvets in the color suggest intrigue for evening, but are also unexpectedly modern in athleisure or sneakers. In accessories, jewelry, and eyewear, Ultra Violet suggests the complexities of natural gems, textures, and florals.

ULTRA VIOLET in Beauty
          

ULTRA VIOLET in Beauty
Ultra Violet becomes spell-binding and steeped in spirituality in beauty to create expressive looks for all. The complex and deep nature of the color is well-suited for beauty looks created by combinations, blends, and ombres. A singular matte purple on the lips or nails makes a bold statement of non-conformity, while softly blended metallics and shimmers in Ultra Violet transform the eyes into windows to the cosmos. Purple shades in hair continue to elevate street styles as a symbol of creative expression. On the palette for every beauty medium, Ultra Violet complements and emboldens every other color, adding complexity and mystery.

Color Formula & Guides


The Pantone Color of the Year 2018 can be found in the following color systems:




How to Use the Pantone Color of the Year 2018


We have created eight different color palettes that feature PANTONE 18-3838 Ultra Violet to help you bring this year's special shade into your designs. All color bases are covered; brights, deeper hues, pastels, mid-tones, and metallics. With Ultra Violet as a versatile trans-seasonal and gender-neutral anchor in every palette, each of the eight palettes conveys its own distinctive feeling and mood and can easily cross-over fashion and accessories, beauty, home interiors, and graphic design applications.

To further inspire your creative juices, within each of these eight color stories we have also included three suggested color harmonies. The color harmonies provide you with examples of how individual colors in the palette can be mixed together and in what proportion or measure. The uniquely developed color bars which make up the color harmony accompany each highlighted color story.

We also strongly encourage you to explore each of these eight palettes on your own. Create your own combinations. Develop your own individualized color mixes. Imagine and invent. Experiment and express. And most importantly, have fun. There has never been a better time to be original and leave your very own colorful mark on the world.
























































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